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Marketing and Dynamic Signage – The Next Level

It is expected that digital signage solutions based on micro-architecture will help stabilize a market that has been fragmented by numerous, non-standards-based platforms and transform the way clients interact with digital signs in environments such as retail stores, airports, banks and hotels.

This technology is expected to deliver additional value to digital advertising operators and users with improvements in Total Cost of Ownership (TCO) via energy savings and remote management capabilities, as well as increased return on investment (ROI) for branding using Anonymous Video Analytics.

To help businesses integrate these solutions into their signage applications, development has integrated a next-generation dynamic advertising Platform. Micro Architecture validated with a world renowned operating system. The DS/DOOH industry has seen tremendous growth in the past years and with it, the need to efficiently and economically move increasingly larger volumes of the right media to an increasing number of screens, which uses the national, digital media distribution network of PBS for file transfer.

Also a national data company brings proven reliability, capability and scale-ability at low-cost for enterprise networks. The dynamic landscape of e-commerce advertising with its expanding need to deliver media rich high-definition content will require a network that can deliver the peak performance and value that 4G enables. Developments in technology enable these new marketing platforms on the 4G network.

Recently, DOOH was utilized as part of a global advertising campaign and according to research and statistical analysis, a significant increase of brand awareness and market share – proof that DOOH stands up to the test.

VoIP PBX – Advanced and Innovative Version of PBX

A VoIP PBX is a switch station that manages telephone calls, mostly over the IP networks, wherein all the conversations between the business users are sent in the form of data packets. It streamlines the in-house phone networks of the facilitating businesses. Therefore, the business users can share a number of lines to connect their external clients, worldwide.

As the name VoIP PBX suggests, such a system performs all the switching and connecting of the Voice over IP calls through a private branch exchange. This IP PBX or private branch exchange is quite popular among the business entities- especially the ones holding a global presence. The business entities can use the IP PBX systems for connecting all their internal phones to an external line. Therefore, a combination of an IP PBX system and VoIP phone service allows the business entities to converge voice and data networks into a single system. As of a result, it leads to cost-saving, simpler management of calls as well as greater functionality.

In general, the VoIP PBX solutions are high on technology. These systems can be used to switch calls without any trouble. The calls could be from the VoIP users to traditional PSTN users or between two traditional telephone users. One can say that it works the same way as a traditional PBS system does.

A typical IP PBX consists of a set of external phone lines, a computer server to manage the call switching, a set of internal phone lines and some form of console for manual control. Importantly, it is incomplete without one or two SIP phones, an IP PBX server as well as VoIP gateway that connects with existing PSTN lines. This helps the business users to lease only one line and have many people using it. The phone number allotted to each phone on this system depends upon the internal numbering. Usually, numbers on the internal lines vary from three to four digits and are often referred to as extension numbers.

Moreover, in the IP PBX VoIP systems, the business users are able to enjoy various advanced features such as call logging, call conferencing, voice mail, answering services and many more. In the market, there are many IP PBX systems and most of them deliver various benefits such as:

1.Flexibility: These systems offer flexibility to deliver voice traffic to virtually any location.

2.Lower cost of ownership: The business entities can save on their communication expenditures. As matter of fact, the users are able to enjoy long distance calls at significantly low rates, as overhead administrative costs can be ignored.

3.Next-generation business applications: These systems are technically empowered to deliver the best services- in terms of voice quality- to the users.

The business entities migrating to the Internet telephony solutions require IP PBX systems for communication. This is because communication over this advanced systems come with benefits such as cost efficiency, scalability, manageability as well as performance advantages.